Work experience

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Brew Media Relations

San Francisco, CA                                                                                                          Dec 2016 - Present

Account Executive

• Past/present clients include: Oracle, NetSuite, Samsung Global Innovation Center, about.me, WordPress, eero, Notarize, SecurityScorecard

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Brew Media Relations

San Francisco, CA                                                                                                          March 2016 - Dec 2016

Assistant Account Executive

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Brew Media Relations

San Francisco, CA                                                                                                         May 2015 - March 2016

Account Coordinator

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SutherlandGold Group

San Francisco, CA                                                                                                          Jan 2015 - April 2015

Public Relations Intern

• Pitched journalists and bloggers on behalf of clients.

 

• Researched trends, editorial calendars, speaking and awards opportunities.

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• Clients included: Goldbely, Gigwalk, HealthTap, Le Tote, Timeful, Udemy, Farmer's Business Network.

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SHIFT Communications

New York, NY                                                                                                                  Sept 2014 - Nov 2014

Fall Public Relations Intern

• Pitched journalists and bloggers on behalf of B2B and consumer clients.

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• Researched trends, editorial calendars, speaking and awards opportunities.

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• Created and updated media lists, briefing documents and coverage trackers using Gorkana and SocMetrics.

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• Monitored and reported daily media news for clients.

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• Composed SWOT analyses and audits for new business clients.

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• Attended events, including Engage NYC, representing SHIFT.

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• Clients included: H&R Block, Lionel Trains, Teads, Romio.

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Oscar Mayer

Nationwide                                                                                                                     June 2013 - June 2014

Wienermobile Spokesperson and Brand Ambassador

• Brand Ambassador of Oscar Mayer, a $3.3 billion brand of Kraft Foods.

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• Drove the iconic Oscar Mayer Wienermobile through 29 states as part of Oscar Mayer's largest marketing campaign.

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• Wrote press releases and interviewed as a company spokesperson with radio, print, television, and online media resulting in over 140 media hits.

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• Planned and executed nationwide promotional events ranging from retail stores to philanthropic events to increase revenue and brand awareness.

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• Interacted with over 2,000 consumers per week.

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• Communicated consumer information and personal insight back to corporate headquarters resulting in more effective targeting marketing strategies.

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• Composed blog posts, developed content for Oscar Mayer's Twitter and  started Oscar Mayer’s Instagram, which increased social media presence.

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• One of 12 Hotdoggers selected out of 1,500 applicants to represent Oscar Mayer for one year.               

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Century 21 Department Stores

New York, NY                                                                                                                 June 2012 - Aug 2012

Summer Buying Intern                                                             

• Worked directly with Men's Furnishings buyer and Senior buyer.

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• Selected merchandise with the buyer, went to market, entered/approved orders and re-orders.

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• Allocated merchandise from the Distribution Center to other store locations.

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• Balanced the store’s operational needs with maximization of every selling opportunity.

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• Maintained and managed an in-stock, effectively merchandised environment resulting in profitable sales.

 

• Visited many locations to oversee that floor plans and directions were followed.

 

• Created order reports and spread sheets from reports to organize data to assist buyer with critical decisions.

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• Initiated price changes, markdowns, merchandising, floor moves, and return to vendors.

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• Trained to use Escalate Merchandising Software as well as Inventory Optimization Software.

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Chadbourne Residential College

Madison, WI                                                                                                                   Aug 2010 - May 2011

Events Co-Chair                                                                            

• Managed a budget of over $100,000 spent offering a wide variety of activities and events to over 700 students resulting in enhancement of community participation.

 

 

Skills

• Spanish Proficiency

• Public Speaking

• Event Planning

• Social Media

• Pitching Media

• Merchandising

• CisionPoint

• SocMetrics

• Gorkana

• Microsoft Excel

• Word

• PowerPoint

• Outlook

• Escalate Merchandising Software

• Magento Website Platform

• Bronto Email Marketing

• WordPress

• Wix

2010 - present

2010 - present

Education

 

University of Wisconsin - Madison                            

Madison, WI                                                                                             May 2013

Bachelor of Science – Consumer Science - Retail      

 

•        I graduated from UW-Madison with a degree in Consumer Science - Retail from the School of Human Ecology.